Great article on MOZ on how to create a winning video for your brand.

10 steps summary:

  1. Identify the right content
  2. Complete a creative brief
  3. Find the right expert
  4. Write a script
  5. Pick the best location
  6. Select a camera and lens
  7. Assemble a lighting package
  8. Don’t forget sound
  9. Bring the energy
  10. Edit the footage

Read the full article