Morae 3.0 Usability Software

Posted on August 12, 2009
Filed Under Morae

Hello Friends,

Camtasia Studio Guide is normally focused on Camtasia Studio. With Camtasia Studio you can connect with your audience by creating interactive video tutorials, training, software demos and presentations.

Camtasia Studio has full-motion recording capability that records the screen, webcam video and voice, so you can produce professional-quality video presentations with small file sizes to post on the Internet, burn on CD-ROM, or deliver any way you choose in all the popular file formats.

However today I thought I’d step away from Camtasia Studio for a while and introduce you to a closely related but more advanced title Morae Usability Software.

So what is Morae ? Morae is the premier software for deeply understanding customer experiences and sharing those insights clearly and powerfully.

From usability testing to focus groups and beyond, Morae helps you transform designs and marketing to make things that people will love.

Using these kind of software as an evaluation tool has been considered an essential part during the development process or even in improving a product, method, and many more, in relation to meeting the customer’s needs, wants and most importantly, their satisfaction.

What Can You Do with Morae?

With Morae 3.0 you can record exactly what customers do and say about a particular product, website, idea, etc., discover patterns in the data, key in significant moments, and build compelling presentation on how to improve the customer experience.

Doing Market Research?

Here is a clear and simple example to have a better understanding on what Morae can do:

Casts:

You – owner of a mobile device company.

Manager – the manager of the development process.

Developer – the person who develops your product which are mobile devices.

X, Y and Z – a customer/participant partaking in the testing/evaluation process.

*where a participant is someone of your target audience that you’ll be testing, interviewing, or otherwise observing.

You can then schedule a product try-out session with X, Y and Z. During the actual session, you capture the session automatically with Morae while X is using and talking about the product on a computer via webcam or perhaps right in front of you with a webcam. Meanwhile, Morae recorder is recording everything from the session and the manager and developer are watching them live using the Morae observer.

All the recorded sessions are put up with audio, computer data and notes into one file.

Using the Morae manager, you can view the recordings, do analysis of trends, gather insights and prepare to share your findings or study with others, like manager and developer.

As a result, the product goes through some changes and improvements that would eventually make X, Y and Z a very satisfied customer.

Do you still find it difficult what Morae is about and what it can do for you, your company, product and customer? Then read more about Morae 3.0 here.

Take your recording one step further with Morae Usability Software!

Until Next Time